Quantifying Rational Belief

Some criticisms that have been raised against the Cox approach to probability theory are addressed. Should we use a single real number to measure a degree of rational belief? Can beliefs be compared? Are the Cox axioms obvious? Are there counterexamples to Cox? Rather than justifying Cox's choice of axioms we follow a different path and derive the sum and product rules of probability theory as the unique (up to regraduations) consistent representations of the Boolean AND and OR operations.