The Zipf law for random texts with unequal probabilities of occurrence of letters and the Pascal pyramid

We model the generation of words with independent unequal probabilities of occurrence of letters. We prove that the probability $p(r)$ of occurrence of words of rank $r$ has a power asymptotics. As distinct from the paper published earlier by B. Conrad and M. Mitzenmacher, we give a brief proof by elementary methods and obtain an explicit formula for the exponent of the power law.