In modern high-throughput data analysis, researchers perform a large number of statistical tests, expecting to find perhaps a small fraction of significant effects against a predominantly null background. Higher Criticism (HC) was introduced to determine whether there are any non-zero effects; more recently, it was applied to feature selection, where it provides a method for selecting useful predictive features from a large body of potentially useful features, among which only a rare few will prove truly useful. In this article, we review the basics of HC in both the testing and feature selection settings. HC is a flexible idea, which adapts easily to new situations; we point out how it adapts to clique detection and bivariate outlier detection. HC, although still early in its development, is seeing increasing interest from practitioners; we illustrate this with worked examples. HC is computationally effective, which gives it a nice leverage in the increasingly more relevant "Big Data" settings we see today. We also review the underlying theoretical "ideology" behind HC. The Rare/Weak} (RW) model is a theoretical framework simultaneously controlling the size and prevalence of useful/significant items among the useless/null bulk. The RW model shows that HC has important advantages over better known procedures such as False Discovery Rate (FDR) control and Family-wise Error control (FwER), in particular, certain optimality properties. We discuss the rare/weak {\it phase diagram}, a way to visualize clearly the class of RW settings where the true signals are so rare or so weak that detection and feature selection are simply impossible, and a way to understand the known optimality properties of HC.
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