We show how to approximate a data matrix with a much smaller sketch that can be used to solve a general class of constrained k-rank approximation problems to within error. Importantly, this class of problems includes -means clustering and unconstrained low rank approximation (i.e. principal component analysis). By reducing data points to just dimensions, our methods generically accelerate any exact, approximate, or heuristic algorithm for these ubiquitous problems. For -means dimensionality reduction, we provide relative error results for many common sketching techniques, including random row projection, column selection, and approximate SVD. For approximate principal component analysis, we give a simple alternative to known algorithms that has applications in the streaming setting. Additionally, we extend recent work on column-based matrix reconstruction, giving column subsets that not only `cover' a good subspace for , but can be used directly to compute this subspace. Finally, for -means clustering, we show how to achieve a approximation by Johnson-Lindenstrauss projecting data points to just dimensions. This gives the first result that leverages the specific structure of -means to achieve dimension independent of input size and sublinear in .
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