In this paper, we study how to alleviate highway traffic congestion by encouraging plug-in hybrid and electric vehicles to stop at a charging station around peak congestion times. Specifically, we design a pricing policy to make the charging price dynamic and dependent on the traffic congestion, predicted via the cell transmission model, and the availability of charging spots. Furthermore, we develop a novel framework to model how this policy affects the drivers' decisions by formulating a mixed-integer potential game. Technically, we introduce the concept of "road-to-station" (r2s) and "station-to-road" (s2r) flows, and show that the selfish actions of the drivers converge to charging schedules that are individually optimal in the sense of Nash. In the second part of this work, submitted as a separate paper (Part II: Case Study), we validate the proposed strategy on a simulated highway stretch between The Hague and Rotterdam, in The Netherlands.
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