The growing popularity of Virtual Assistants poses new challenges for Entity Resolution, the task of linking mentions in text to their referent entities in a knowledge base. Specifically, in the shopping domain, customers tend to use implicit utterances (e.g., "organic milk") rather than explicit names, leading to a large number of candidate products. Meanwhile, for the same query, different customers may expect different results. For example, with "add milk to my cart", a customer may refer to a certain organic product, while some customers may want to re-order products they regularly purchase. To address these issues, we propose a new framework that leverages personalized features to improve the accuracy of product ranking. We first build a cross-source heterogeneous knowledge graph from customer purchase history and product knowledge graph to jointly learn customer and product embeddings. After that, we incorporate product, customer, and history representations into a neural reranking model to predict which candidate is most likely to be purchased for a specific customer. Experiments show that our model substantially improves the accuracy of the top ranked candidates by 24.6% compared to the state-of-the-art product search model.
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