Breaking the Curse of Knowledge: Towards Effective Multimodal Recommendation using Knowledge Soft Integration

A critical challenge in contemporary recommendation systems lies in effectively leveraging multimodal content to enhance recommendation personalization. Although various solutions have been proposed, most fail to account for discrepancies between knowledge extracted through isolated feature extraction and its application in recommendation tasks. Specifically, multimodal feature extraction does not incorporate task-specific prior knowledge, while downstream recommendation tasks typically use these features as auxiliary information. This misalignment often introduces biases in model fitting and degrades performance, a phenomenon we refer to as the curse of knowledge. To address this challenge, we propose a knowledge soft integration framework designed to balance the utilization of multimodal features with the biases they may introduce. The framework, named Knowledge Soft Integration (KSI), comprises two key components: the Structure Efficient Injection (SEI) module and the Semantic Soft Integration (SSI) module. The SEI module employs a Refined Graph Neural Network (RGNN) to model inter-modal correlations among items while introducing a regularization term to minimize redundancy in user and item representations. In parallel, the SSI module utilizes a self-supervised retrieval task to implicitly integrate multimodal semantic knowledge, thereby enhancing the semantic distinctiveness of item representations. We conduct comprehensive experiments on three benchmark datasets, demonstrating KSI's effectiveness. Furthermore, these results underscore the ability of the SEI and SSI modules to reduce representation redundancy and mitigate the curse of knowledge in multimodal recommendation systems.