The recent development of generative large language models (LLMs) poses new challenges for model evaluation that the research community and industry have been grappling with. While the versatile capabilities of these models ignite much excitement, they also inevitably make a leap toward homogenization: powering a wide range of applications with a single, often referred to as ``general-purpose'', model. In this position paper, we argue that model evaluation practices must take on a critical task to cope with the challenges and responsibilities brought by this homogenization: providing valid assessments for whether and how much human needs in diverse downstream use cases can be satisfied by the given model (\textit{socio-technical gap}). By drawing on lessons about improving research realism from the social sciences, human-computer interaction (HCI), and the interdisciplinary field of explainable AI (XAI), we urge the community to develop evaluation methods based on real-world contexts and human requirements, and embrace diverse evaluation methods with an acknowledgment of trade-offs between realisms and pragmatic costs to conduct the evaluation. By mapping HCI and current NLG evaluation methods, we identify opportunities for evaluation methods for LLMs to narrow the socio-technical gap and pose open questions.
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