The Physics of Preference: Unravelling Imprecision of Human Preferences through Magnetisation Dynamics

Paradoxical decision-making behaviours such as preference reversal often arise from imprecise or noisy human preferences. By harnessing the physical principle of magnetisation reversal in ferromagnetic nanostructures driven by electric current, we developed a model that closely reflects human decision-making dynamics. Tested against a spectrum of psychological data, our model adeptly captures the complexities inherent in individual choices. This blend of physics and psychology paves the way for fresh perspectives on understanding human decision-making processes.