Over the past year, the emergence of advanced text-to-image Generative AI models has significantly impacted the art world, challenging traditional notions of creativity and the role of artists. This study explores how artists interact with these technologies, using a 5P model (Purpose, People, Process, Product, and Press) based on Rhodes' creativity framework to compare the artistic processes behind Conceptual Art and Image Generative AI. To exemplify this framework, a practical case study titled "Equivalence", a multi-screen interactive installation that converts users' speech input into continuously evolving paintings developed based on Stable Diffusion and NLP algorithms, was developed. Through comprehensive analysis and the case study, this work aims to broaden our understanding of artists' roles and foster a deeper appreciation for the creative aspects inherent in artwork created with Image Generative AI.
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