Modeling and Analyzing the Influence of Non-Item Pages on Sequential Next-Item Prediction

Analyzing sequences of interactions between users and items, sequential recommendation models can learn user intent and make predictions about the next item. Next to item interactions, most systems also have interactions with what we call non-item pages: these pages are not related to specific items but still can provide insights into the user's interests, as, for example, navigation pages. We therefore propose a general way to include these non-item pages in sequential recommendation models to enhance next-item prediction.