Despite significant advancements in natural language generation, controlling language models to produce texts with desired attributes remains a formidable challenge. In this work, we introduce RSA-Control, a training-free controllable text generation framework grounded in pragmatics. RSA-Control directs the generation process by recursively reasoning between imaginary speakers and listeners, enhancing the likelihood that target attributes are correctly interpreted by listeners amidst distractors. Additionally, we introduce a self-adjustable rationality parameter, which allows for automatic adjustment of control strength based on context. Our experiments, conducted with two task types and two types of language models, demonstrate that RSA-Control achieves strong attribute control while maintaining language fluency and content consistency. Our code is available at https://github.com/Ewanwong/RSA-Control.
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