ValuesRAG: Enhancing Cultural Alignment Through Retrieval-Augmented Contextual Learning

Cultural values alignment in Large Language Models (LLMs) is a critical challenge due to their tendency to embed Western-centric biases from training data, leading to misrepresentations and fairness issues in cross-cultural contexts. Recent approaches, such as role-assignment and few-shot learning, often struggle with reliable cultural alignment as they heavily rely on pre-trained knowledge, lack scalability, and fail to capture nuanced cultural values effectively. To address these issues, we propose ValuesRAG, a novel and effective framework that applies Retrieval-Augmented Generation (RAG) with In-Context Learning (ICL) to integrate cultural and demographic knowledge dynamically during text generation. Leveraging the World Values Survey (WVS) dataset, ValuesRAG first generates summaries of values for each individual. Subsequently, we curate several representative regional datasets to serve as test datasets and retrieve relevant summaries of values based on demographic features, followed by a reranking step to select the top-k relevant summaries. ValuesRAG consistently outperforms baseline methods, both in the main experiment and in the ablation study where only the values summary was provided. Notably, ValuesRAG demonstrates an accuracy of 21% improvement over other baseline methods, highlighting its potential to foster culturally aligned AI systems and enhance the inclusivity of AI-driven applications.