The analysis of sales information, is a vital step in designing an effective marketing strategy. This work proposes a novel approach to analyse the shopping behaviour of customers to identify their purchase patterns. An extended version of the Multi-Cluster Overlapping k-Means Extension (MCOKE) algorithm with weighted k-Means algorithm is utilized to map customers to the garments of interest. The age & gender traits of the customer; the time spent and the expressions exhibited while selecting garments for purchase, are utilized to associate a customer or a group of customers to a garments they are interested in. Such study on the customer base of a retail business, may help in inferring the products of interest of their consumers, and enable them in developing effective business strategies, thus ensuring customer satisfaction, loyalty, increased sales and profits.
View on arXiv@article{ijjina2025_2503.00452,
title={ Customer Analytics using Surveillance Video },
author={ Earnest Paul Ijjina and Aniruddha Srinivas Joshi and Goutham Kanahasabai and Keerthi Priyanka P },
journal={arXiv preprint arXiv:2503.00452},
year={ 2025 }
}