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A Qualitative Study of User Perception of M365 AI Copilot

22 March 2025
Muneera Bano
Didar Zowghi
Jon Whittle
Liming Zhu
Andrew Reeson
Rob Martin
Jen Parson
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Abstract

Adopting AI copilots in professional workflows presents opportunities for enhanced productivity, efficiency, and decision making. In this paper, we present results from a six month trial of M365 Copilot conducted at our organisation in 2024. A qualitative interview study was carried out with 27 participants. The study explored user perceptions of M365 Copilot's effectiveness, productivity impact, evolving expectations, ethical concerns, and overall satisfaction. Initial enthusiasm for the tool was met with mixed post trial experiences. While some users found M365 Copilot beneficial for tasks such as email coaching, meeting summaries, and content retrieval, others reported unmet expectations in areas requiring deeper contextual understanding, reasoning, and integration with existing workflows. Ethical concerns were a recurring theme, with users highlighting issues related to data privacy, transparency, and AI bias. While M365 Copilot demonstrated value in specific operational areas, its broader impact remained constrained by usability limitations and the need for human oversight to validate AI generated outputs.

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@article{bano2025_2503.17661,
  title={ A Qualitative Study of User Perception of M365 AI Copilot },
  author={ Muneera Bano and Didar Zowghi and Jon Whittle and Liming Zhu and Andrew Reeson and Rob Martin and Jen Parsons },
  journal={arXiv preprint arXiv:2503.17661},
  year={ 2025 }
}
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