Unifying Search and Recommendation: A Generative Paradigm Inspired by Information Theory

Recommender systems and search engines serve as foundational elements of online platforms, with the former delivering information proactively and the latter enabling users to seek information actively. Unifying both tasks in a shared model is promising since it can enhance user modeling and item understanding. Previous approaches mainly follow a discriminative paradigm, utilizing shared encoders to process input features and task-specific heads to perform each task. However, this paradigm encounters two key challenges: gradient conflict and manual design complexity. From the information theory perspective, these challenges potentially both stem from the same issue -- low mutual information between the input features and task-specific outputs during the optimization process.