Riding the Carousel: The First Extensive Eye Tracking Analysis of Browsing Behavior in Carousel Recommenders

Carousels have become the de-facto interface in online services. However, there is a lack of research in carousels, particularly examining how recommender systems may be designed differently than the traditional single-list interfaces. One of the key elements for understanding how to design a system for a particular interface is understanding how users browse. For carousels, users may browse in a number of different ways due to the added complexity of multiple topic defined-lists and swiping to see more items.