Agent systems powered by large language models (LLMs) have demonstrated impressive performance on repository-level code-generation tasks. However, for tasks such as website codebase generation, which depend heavily on visual effects and user-interaction feedback, current code agents rely only on simple code execution for feedback and verification. This approach fails to capture the actual quality of the generated code. In this paper, we propose WebGen-Agent, a novel website-generation agent that leverages comprehensive and multi-level visual feedback to iteratively generate and refine the website codebase. Detailed and expressive text descriptions and suggestions regarding the screenshots and GUI-agent testing of the websites are generated by a visual language model (VLM), together with scores that quantify their quality. The screenshot and GUI-agent scores are further integrated with a backtracking and select-best mechanism, enhancing the performance of the agent. Utilizing the accurate visual scores inherent in the WebGen-Agent workflow, we further introduce \textit{Step-GRPO with Screenshot and GUI-agent Feedback} to improve the ability of LLMs to act as the reasoning engine of WebGen-Agent. By using the screenshot and GUI-agent scores at each step as the reward in Step-GRPO, we provide a dense and reliable process supervision signal, which effectively improves the model's website-generation ability. On the WebGen-Bench dataset, WebGen-Agent increases the accuracy of Claude-3.5-Sonnet from 26.4% to 51.9% and its appearance score from 3.0 to 3.9, outperforming the previous state-of-the-art agent system. Additionally, our Step-GRPO training approach increases the accuracy of Qwen2.5-Coder-7B-Instruct from 38.9% to 45.4% and raises the appearance score from 3.4 to 3.7.
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