Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising

14 May 2013

Papers citing "Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising"

18 / 18 papers shown

Title
BAT: Benchmark for Auto-bidding Task Alexandra Khirianova Ekaterina Solodneva Andrey Pudovikov Sergey Osokin Egor Samosvat Yuriy Dorn Alexander Ledovsky Yana Zenkova 162 0 0 13 May 2025
A Profit-Maximizing Strategy for Advertising on the e-Commerce Platforms Lianghai Xiao Yixing Zhao Jiwei Chen 30 0 0 31 Oct 2022
Dynamic Budget Throttling in Repeated Second-Price Auctions Zhaohua Chen Chang Wang Qian Wang Yuqi Pan Z. Shi Zheng Cai Yukun Ren Zhihua Zhu Xiaotie Deng 50 6 0 11 Jul 2022
Functional Optimization Reinforcement Learning for Real-Time Bidding Yining Lu Chang-Tien Lu Naina Bandyopadhyay M. Kumar Gaurav Gupta 48 1 0 25 Jun 2022
The Best of Many Worlds: Dual Mirror Descent for Online Allocation Problems S. Balseiro Haihao Lu Vahab Mirrokni 101 109 0 18 Nov 2020
A novel auction system for selecting advertisements in Real-Time bidding Luis Miralles-Pechuán Fernando Jiménez J. M. García 13 0 0 22 Oct 2020
Real-time Bidding campaigns optimization using attribute selection Luis Miralles M. A. Qureshi Brian Mac Namee 13 1 0 29 Oct 2019
AiAds: Automated and Intelligent Advertising System for Sponsored Search Xiao Yang Daren Sun Ruiwei Zhu Tao Deng Zhi Guo Jiao Ding Shouke Qin Zongyao Ding Yanfeng Zhu 59 17 0 28 Jul 2019
Adaptive Sequential Experiments with Unknown Information Arrival Processes Y. Gur Ahmadreza Momeni 92 3 0 28 Jun 2019
Optimization of a SSP's Header Bidding Strategy using Thompson Sampling Grégoire Jauvion Nicolas Grislain P. D. Sielenou Aurélien Garivier Sébastien Gerchinovitz 41 19 0 09 Jul 2018
Deep Reinforcement Learning for Sponsored Search Real-time Bidding Jun Zhao Guang Qiu Ziyu Guan Wei Zhao Xiaofei He 80 82 0 01 Mar 2018
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising Kan Ren Weinan Zhang Kenny Chang Yifei Rong Yong Yu Jun Wang 44 77 0 01 Mar 2018
Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising Junqi Jin Cheng-Ning Song Han Li Kun Gai Jun Wang Weinan Zhang 64 180 0 27 Feb 2018
Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising Di Wu Xiujun Chen Xun Yang Hao Wang Qing Tan Xiaoxun Zhang Jian Xu Kun Gai 99 127 0 23 Feb 2018
Dual Based DSP Bidding Strategy and its Application Huahui Liu Mingrui Zhu Xiaonan Meng Yitao Hu Hao Wang 30 2 0 26 May 2017
Real-Time Bidding by Reinforcement Learning in Display Advertising Han Cai Kan Ren Weinan Zhang Kleanthis Malialis Jun Wang Yong Yu Defeng Guo 73 247 0 10 Jan 2017
Smart Pacing for Effective Online Ad Campaign Optimization Jian Xu Kuang-chih Lee Wentong Li H. Qi Quan Lu 75 86 0 18 Jun 2015
Multi-Touch Attribution Based Budget Allocation in Online Advertising S. Geyik Abhishek Saxena Ali Dasdan 78 32 0 24 Feb 2015