Multi-Touch Attribution Based Budget Allocation in Online Advertising

24 February 2015

Papers citing "Multi-Touch Attribution Based Budget Allocation in Online Advertising"

2 / 2 papers shown

Title
Interpretable Deep Learning Model for Online Multi-touch Attribution Dongdong Yang Kevin P. Dyer Senzhang Wang FAtt 37 10 0 26 Mar 2020
Lift-Based Bidding in Ad Selection Jian Xu Xuhui Shao Jianjie Ma Kuang-chih Lee H. Qi Quan Lu 73 29 0 17 Jul 2015