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Multi-Touch Attribution Based Budget Allocation in Online Advertising

Multi-Touch Attribution Based Budget Allocation in Online Advertising

24 February 2015
S. Geyik
Abhishek Saxena
Ali Dasdan
ArXiv (abs)PDFHTML

Papers citing "Multi-Touch Attribution Based Budget Allocation in Online Advertising"

2 / 2 papers shown
Title
Interpretable Deep Learning Model for Online Multi-touch Attribution
Interpretable Deep Learning Model for Online Multi-touch Attribution
Dongdong Yang
Kevin P. Dyer
Senzhang Wang
FAtt
37
10
0
26 Mar 2020
Lift-Based Bidding in Ad Selection
Lift-Based Bidding in Ad Selection
Jian Xu
Xuhui Shao
Jianjie Ma
Kuang-chih Lee
H. Qi
Quan Lu
71
29
0
17 Jul 2015
1