Smart Pacing for Effective Online Ad Campaign Optimization

Smart Pacing for Effective Online Ad Campaign Optimization

18 June 2015

ArXiv (abs)PDF HTML

Papers citing "Smart Pacing for Effective Online Ad Campaign Optimization"

11 / 11 papers shown

Title
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning Tianchi Cai Jiyan Jiang Wenpeng Zhang Shiji Zhou Xierui Song Li Yu Lihong Gu Xiaodong Zeng Jinjie Gu Guannan Zhang OffRL 54 3 0 06 Sep 2023
Dynamic Budget Throttling in Repeated Second-Price Auctions Zhaohua Chen Chang Wang Qian Wang Yuqi Pan Z. Shi Zheng Cai Yukun Ren Zhihua Zhu Xiaotie Deng 50 6 0 11 Jul 2022
Functional Optimization Reinforcement Learning for Real-Time Bidding Yining Lu Chang-Tien Lu Naina Bandyopadhyay M. Kumar Gaurav Gupta 48 1 0 25 Jun 2022
A framework for massive scale personalized promotion Yitao Shen Yue Wang Xingyu Lu Feng Qi Jia Yan Yixiang Mu Yao Yang YiFan Peng Jinjie Gu 119 3 0 27 Aug 2021
The Best of Many Worlds: Dual Mirror Descent for Online Allocation Problems S. Balseiro Haihao Lu Vahab Mirrokni 101 109 0 18 Nov 2020
MoTiAC: Multi-Objective Actor-Critics for Real-Time Bidding Haolin Zhou Chaoqi Yang Xiaofeng Gao Qiong Chen Gongshen Liu Guihai Chen 67 6 0 18 Feb 2020
Real-time Bidding campaigns optimization using attribute selection Luis Miralles M. A. Qureshi Brian Mac Namee 21 1 0 29 Oct 2019
AiAds: Automated and Intelligent Advertising System for Sponsored Search Xiao Yang Daren Sun Ruiwei Zhu Tao Deng Zhi Guo Jiao Ding Shouke Qin Zongyao Ding Yanfeng Zhu 70 17 0 28 Jul 2019
Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising Junqi Jin Cheng-Ning Song Han Li Kun Gai Jun Wang Weinan Zhang 64 180 0 27 Feb 2018
Dual Based DSP Bidding Strategy and its Application Huahui Liu Mingrui Zhu Xiaonan Meng Yitao Hu Hao Wang 45 2 0 26 May 2017
Real-Time Bidding by Reinforcement Learning in Display Advertising Han Cai Kan Ren Weinan Zhang Kleanthis Malialis Jun Wang Yong Yu Defeng Guo 92 247 0 10 Jan 2017