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Lift-Based Bidding in Ad Selection
v1v2v3 (latest)

Lift-Based Bidding in Ad Selection

17 July 2015
Jian Xu
Xuhui Shao
Jianjie Ma
Kuang-chih Lee
H. Qi
Quan Lu
ArXiv (abs)PDFHTML

Papers citing "Lift-Based Bidding in Ad Selection"

7 / 7 papers shown
Title
Do not Waste Money on Advertising Spend: Bid Recommendation via
  Concavity Changes
Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes
Deguang Kong
K. Shmakov
Jian Yang
30
1
0
26 Dec 2022
A Real-World Implementation of Unbiased Lift-based Bidding System
A Real-World Implementation of Unbiased Lift-based Bidding System
Daisuke Moriwaki
Yuta Hayakawa
Akira Matsui
Yuta Saito
Isshu Munemasa
Masashi Shibata
33
2
0
23 Feb 2022
Unbiased Lift-based Bidding System
Unbiased Lift-based Bidding System
Daisuke Moriwaki
Yuta Hayakawa
Isshu Munemasa
Yuta Saito
Akira Matsui
27
4
0
08 Jul 2020
Sparse Tensor Additive Regression
Sparse Tensor Additive Regression
Botao Hao
Boxiang Wang
Pengyuan Wang
Jingfei Zhang
Jian Yang
W. Sun
MedIm
73
27
0
31 Mar 2019
Bidding Machine: Learning to Bid for Directly Optimizing Profits in
  Display Advertising
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
Kan Ren
Weinan Zhang
Kenny Chang
Yifei Rong
Yong Yu
Jun Wang
44
78
0
01 Mar 2018
Attribution Modeling Increases Efficiency of Bidding in Display
  Advertising
Attribution Modeling Increases Efficiency of Bidding in Display Advertising
Eustache Diemert
Julien Meynet
Pierre Galland
Damien Lefortier
76
55
0
20 Jul 2017
Dual Based DSP Bidding Strategy and its Application
Dual Based DSP Bidding Strategy and its Application
Huahui Liu
Mingrui Zhu
Xiaonan Meng
Yitao Hu
Hao Wang
48
2
0
26 May 2017
1