Lift-Based Bidding in Ad Selection

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Lift-Based Bidding in Ad Selection

17 July 2015

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Papers citing "Lift-Based Bidding in Ad Selection"

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Title
Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes Deguang Kong K. Shmakov Jian Yang 30 1 0 26 Dec 2022
A Real-World Implementation of Unbiased Lift-based Bidding System Daisuke Moriwaki Yuta Hayakawa Akira Matsui Yuta Saito Isshu Munemasa Masashi Shibata 33 2 0 23 Feb 2022
Unbiased Lift-based Bidding System Daisuke Moriwaki Yuta Hayakawa Isshu Munemasa Yuta Saito Akira Matsui 27 4 0 08 Jul 2020
Sparse Tensor Additive Regression Botao Hao Boxiang Wang Pengyuan Wang Jingfei Zhang Jian Yang W. Sun MedIm 73 27 0 31 Mar 2019
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising Kan Ren Weinan Zhang Kenny Chang Yifei Rong Yong Yu Jun Wang 44 78 0 01 Mar 2018
Attribution Modeling Increases Efficiency of Bidding in Display Advertising Eustache Diemert Julien Meynet Pierre Galland Damien Lefortier 76 55 0 20 Jul 2017
Dual Based DSP Bidding Strategy and its Application Huahui Liu Mingrui Zhu Xiaonan Meng Yitao Hu Hao Wang 48 2 0 26 May 2017