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Real-Time Bidding by Reinforcement Learning in Display Advertising

10 January 2017

Yong Yu

Papers citing "Real-Time Bidding by Reinforcement Learning in Display Advertising"

39 / 89 papers shown

Title
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search Ziyu Guan Hongchang Wu Qingyu Cao Hao Liu Wei Zhao Sheng Li Cai Xu Guang Qiu Jian Xu Bo Zheng 55 16 0 08 Jun 2021
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising Liyi Guo Junqi Jin Haoqi Zhang Zhenzhe Zheng Zhiye Yang ... Fan Wu Haiyang Xu Chuan Yu Yuning Jiang Xiaoqiang Zhu 61 12 0 25 May 2021
Reinforcement Learning-based Product Delivery Frequency Control Yang Liu Zhengxing Chen Kittipat Virochsiri Juan Wang Jiahao Wu Feng Liang 28 4 0 20 Dec 2020
Time-Continuous Energy-Conservation Neural Network for Structural Dynamics Analysis Yuan Feng Hexiang Wang Han Yang Fangbo Wang AI4CE 16 6 0 16 Dec 2020
PACSET (Packed Serialized Trees): Reducing Inference Latency for Tree Ensemble Deployment Meghana Madhyastha Kunal Lillaney J. Browne Joshua T. Vogelstein Randal C. Burns 32 1 0 10 Nov 2020
Nonstationary Reinforcement Learning with Linear Function Approximation Huozhi Zhou Jinglin Chen Lav Varshney A. Jagmohan 95 30 0 08 Oct 2020
Model-Free Non-Stationary RL: Near-Optimal Regret and Applications in Multi-Agent RL and Inventory Control Weichao Mao Kai Zhang Ruihao Zhu D. Simchi-Levi Tamer Bacsar 84 13 0 07 Oct 2020
Learning to Infer User Hidden States for Online Sequential Advertising Zhaoqing Peng Junqi Jin Lan Luo Yaodong Yang Rui Luo ... Chuan Yu Tiejian Luo Han Li Jian Xu Kun Gai OffRL 48 4 0 03 Sep 2020
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising Xiaotian Hao Zhaoqing Peng Yi-An Ma Guanlong Wang Junqi Jin ... Zhenzhe Zheng Chuan Yu Han Li Jian Xu Kun Gai 57 26 0 29 Jun 2020
Reinforcement Learning for Non-Stationary Markov Decision Processes: The Blessing of (More) Optimism Wang Chi Cheung D. Simchi-Levi Ruihao Zhu OffRL 98 96 0 24 Jun 2020
Recurrent Neural Networks for Stochastic Control in Real-Time Bidding Nicolas Grislain Nicolas Perrin Antoine Thabault 8 13 0 12 Jun 2020
Optimal Bidding Strategy without Exploration in Real-time Bidding Aritra Ghosh Saayan Mitra Somdeb Sarkhel Viswanathan Swaminathan OffRL 9 1 0 31 Mar 2020
An empirical investigation of the challenges of real-world reinforcement learning Gabriel Dulac-Arnold Nir Levine D. Mankowitz Jerry Li Cosmin Paduraru Sven Gowal Todd Hester OffRL 103 125 0 24 Mar 2020
Reinforcement Learning in Economics and Finance Arthur Charpentier Romuald Elie Carl Remlinger OffRL 84 156 0 22 Mar 2020
A General Framework for Learning Mean-Field Games Xin Guo Anran Hu Renyuan Xu Junzi Zhang OffRL AI4CE 137 51 0 13 Mar 2020
MoTiAC: Multi-Objective Actor-Critics for Real-Time Bidding Haolin Zhou Chaoqi Yang Xiaofeng Gao Qiong Chen Gongshen Liu Guihai Chen 67 6 0 18 Feb 2020
Real-time Bidding campaigns optimization using attribute selection Luis Miralles M. A. Qureshi Brian Mac Namee 18 1 0 29 Oct 2019
Node Injection Attacks on Graphs via Reinforcement Learning Yiwei Sun Suhang Wang Xianfeng Tang Tsung-Yu Hsieh Vasant Honavar GNN AAML 72 45 0 14 Sep 2019
DEAR: Deep Reinforcement Learning for Online Advertising Impression in Recommender Systems Xiangyu Zhao Changsheng Gu Haoshenglun Zhang Xiwang Yang Xiaobing Liu Jiliang Tang Hui Liu OffRL 81 102 0 09 Sep 2019
Online Causal Inference for Advertising in Real-Time Bidding Auctions Caio Waisman Harikesh S. Nair Carlos Carrion CML 95 9 0 22 Aug 2019
Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds Dagui Chen Junqi Jin Weinan Zhang Fei Pan Lvyin Niu Chuan Yu Jun Wang Han Li Jian Xu Kun Gai 55 6 0 19 Aug 2019
Deep Reinforcement Learning for Personalized Search Story Recommendation Jason Zhang Zhang Junming Yin Dongwon Lee Linhong Zhu 45 2 0 26 Jul 2019
Efficient Policy Learning for Non-Stationary MDPs under Adversarial Manipulation Tiancheng Yu S. Sra AAML 42 2 0 22 Jul 2019
Infer Your Enemies and Know Yourself, Learning in Real-Time Bidding with Partially Observable Opponents Manxing Du Alexander I. Cowen-Rivers Ying Wen Phu Sakulwongtana Jun Wang M. Brorsson R. State 23 1 0 28 Feb 2019
Deep reinforcement learning for search, recommendation, and online advertising: a survey Xiangyu Zhao Long Xia Jiliang Tang D. Yin OffRL 99 85 0 18 Dec 2018
Large-scale Interactive Recommendation with Tree-structured Policy Gradient Haokun Chen Xinyi Dai Han Cai Weinan Zhang Xuejian Wang Ruiming Tang Yuzhou Zhang Yong Yu 82 140 0 14 Nov 2018
Managing App Install Ad Campaigns in RTB: A Q-Learning Approach Anit Kumar Sahu Shaunak Mishra Narayan L. Bhamidipati OffRL 16 1 0 11 Nov 2018
A Multi-Agent Reinforcement Learning Method for Impression Allocation in Online Display Advertising Di Wu Cheng Chen Xun Yang Xiujun Chen Qing Tan Jian Xu Kun Gai OffRL 47 16 0 10 Sep 2018
Learning Adaptive Display Exposure for Real-Time Advertising Weixun Wang Junqi Jin Jianye Hao Chunjie Chen Chuan Yu ... Xiaotian Hao Yixi Wang Han Li Jian Xu Kun Gai 43 6 0 10 Sep 2018
A New Optimization Layer for Real-Time Bidding Advertising Campaigns G. Micchi Saeid Soheily-Khah Jacob Turner 16 1 0 07 Aug 2018
Modelling customer online behaviours with neural networks: applications to conversion prediction and advertising retargeting Yanwei Cui Rogatien Tobossi Olivia Vigouroux MU 61 12 0 20 Apr 2018
Optimizing Sponsored Search Ranking Strategy by Deep Reinforcement Learning Li He Liang Wang Kaipeng Liu Bo Wu Weinan Zhang 41 7 0 20 Mar 2018
Deep Reinforcement Learning for Sponsored Search Real-time Bidding Jun Zhao Guang Qiu Ziyu Guan Wei Zhao Xiaofei He 80 82 0 01 Mar 2018
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising Kan Ren Weinan Zhang Kenny Chang Yifei Rong Yong Yu Jun Wang 44 77 0 01 Mar 2018
Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising Junqi Jin Cheng-Ning Song Han Li Kun Gai Jun Wang Weinan Zhang 64 180 0 27 Feb 2018
Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising Di Wu Xiujun Chen Xun Yang Hao Wang Qing Tan Xiaoxun Zhang Jian Xu Kun Gai 101 127 0 23 Feb 2018
LADDER: A Human-Level Bidding Agent for Large-Scale Real-Time Online Auctions Yu Wang Jiayi Liu Yuxiang Liu Jun Hao Yang He Jinghe Hu Weipeng P. Yan Mantian Li 74 19 0 18 Aug 2017
Learning to Design Games: Strategic Environments in Reinforcement Learning Haifeng Zhang Jun Wang Zhiming Zhou Weinan Zhang Ying Wen Yong Yu Wenxin Li 41 18 0 05 Jul 2017
Dual Based DSP Bidding Strategy and its Application Huahui Liu Mingrui Zhu Xiaonan Meng Yitao Hu Hao Wang 34 2 0 26 May 2017