Optimized Cost per Click in Taobao Display Advertising

Optimized Cost per Click in Taobao Display Advertising

27 February 2017

Papers citing "Optimized Cost per Click in Taobao Display Advertising"

17 / 17 papers shown

Title
An Enhanced-State Reinforcement Learning Algorithm for Multi-Task Fusion in Large-Scale Recommender Systems Peng Liu Jiawei Zhu Cong Xu Ming Zhao Bin Wang 31 1 0 18 Sep 2024
Conditional Quantile Estimation for Uncertain Watch Time in Short-Video Recommendation Chengzhi Lin Shuchang Liu Chuyuan Wang Yongqi Liu 27 3 0 17 Jul 2024
Retrievable Domain-Sensitive Feature Memory for Multi-Domain Recommendation Yuang Zhao Zhaocheng Du Qinglin Jia Linxuan Zhang Zhenhua Dong Ruiming Tang 30 2 0 21 May 2024
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning Hao Wang Bo Tang Chi Harold Liu Shangqin Mao Jiahong Zhou Zipeng Dai Yaqi Sun Qianlong Xie Xingxing Wang Dong Wang OffRL 35 3 0 29 Dec 2023
Counterfactual Monotonic Knowledge Tracing for Assessing Students' Dynamic Mastery of Knowledge Concepts Moyu Zhang Xinning Zhu Chun-Xiao Zhang Wenchen Qian Feng Pan Hui Zhao OffRL 11 8 0 07 Aug 2023
Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization Deguang Kong K. Shmakov Jian Yang 21 0 0 26 Dec 2022
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising Jun Chen Cheng Chen Huayue Zhang Qing Tan 15 2 0 24 Feb 2022
Challenges and approaches to privacy preserving post-click conversion prediction Conor O'Brien Arvind Thiagarajan Sourav Das Rafael Barreto C. Verma Tim Hsu James Neufeld Jonathan J. Hunt OffRL 13 10 0 29 Jan 2022
Hierarchically Modeling Micro and Macro Behaviors via Multi-Task Learning for Conversion Rate Prediction Hong Wen Jing Zhang Fuyu Lv Wentian Bao Tianyi Wang Zulong Chen 14 39 0 20 Apr 2021
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning Chao Du Zhifeng Gao Shuo Yuan Lining Gao Z. Li Yifan Zeng Xiaoqiang Zhu Jian Xu Kun Gai Kuang-chih Lee 25 18 0 25 Nov 2020
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising Xiaotian Hao Zhaoqing Peng Yi-An Ma Guanlong Wang Junqi Jin ... Zhenzhe Zheng Chuan Yu Han Li Jian Xu Kun Gai 13 26 0 29 Jun 2020
SAFE: Scalable Automatic Feature Engineering Framework for Industrial Tasks Qitao Shi Ya-Lin Zhang Longfei Li Xinxing Yang Meng Li Jun Zhou 26 30 0 05 Mar 2020
Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction Hong Wen Jing Zhang Yuan Wang Fuyu Lv Wentian Bao Quan Lin Keping Yang 16 9 0 15 Oct 2019
Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate Xiao Ma Liqin Zhao Guan Huang Zhi Wang Zelin Hu Xiaoqiang Zhu Kun Gai 12 404 0 21 Apr 2018
Image Matters: Visually modeling user behaviors using Advanced Model Server T. Ge Liqin Zhao Guorui Zhou Keyu Chen Shuying Liu ... Sui Huang Zhiqiang Zhang Xiaoqiang Zhu Yu Zhang Kun Gai 22 40 0 17 Nov 2017
Deep Interest Network for Click-Through Rate Prediction Guorui Zhou Cheng-Ning Song Xiaoqiang Zhu Xi-Wang Dai Han Zhu Xiao Ma Yanghui Yan Junqi Jin Han Li Kun Gai 20 1,794 0 21 Jun 2017
Deep CTR Prediction in Display Advertising Junxuan Chen Baigui Sun Hao Li Hongtao Lu Xiansheng Hua 3DV 80 128 0 20 Sep 2016