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Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising

23 February 2018

Papers citing "Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising"

29 / 29 papers shown

Title
Generative Auto-Bidding with Value-Guided Explorations Jingtong Gao Yewen Li Shuai Mao Peng Jiang Nan Jiang ... Fei Pan Peng Jiang Kun Gai Bo An Xiangyu Zhao OffRL 179 0 0 20 Apr 2025
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration Siguang Huang Yunli Wang Lili Mou Huayue Zhang Ziru Xu Chuan Yu Bo Zheng 195 15 0 13 Mar 2025
Nash Equilibrium Constrained Auto-bidding With Bi-level Reinforcement Learning Zhiyu Mou Miao Xu Rongquan Bai Zhuoran Yang Chuan Yu Jian Xu Bo Zheng 94 0 0 13 Mar 2025
RTBAgent: A LLM-based Agent System for Real-Time Bidding Leng Cai Junxuan He Yongqian Li Junjie Liang Yuanping Lin Ziming Quan Yawen Zeng Jin Xu OffRL 201 2 0 02 Feb 2025
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games Kefan Su Yusen Huo Zhilin Zhang Shuai Dou Chuan Yu Jian Xu Zongqing Lu Bo Zheng 167 7 0 31 Dec 2024
Auto-bidding in real-time auctions via Oracle Imitation Learning (OIL) Alberto Silvio Chiappa Briti Gangopadhyay Zhao Wang Shingo Takamatsu 151 1 0 16 Dec 2024
Learning Adversarial MDPs with Stochastic Hard Constraints Francesco Emanuele Stradi Matteo Castiglioni A. Marchesi Nicola Gatti 210 7 0 06 Mar 2024
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning Hao Wang Bo Tang Chi Harold Liu Shangqin Mao Jiahong Zhou Zipeng Dai Yaqi Sun Qianlong Xie Xingxing Wang Dong Wang OffRL 65 3 0 29 Dec 2023
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning Tianchi Cai Jiyan Jiang Wenpeng Zhang Shiji Zhou Xierui Song Li Yu Lihong Gu Xiaodong Zeng Jinjie Gu Guannan Zhang OffRL 54 3 0 06 Sep 2023
AdCraft: An Advanced Reinforcement Learning Benchmark Environment for Search Engine Marketing Optimization Maziar Gomrokchi Owen Levin Jeffrey Roach Jonah White OffRL 90 1 0 21 Jun 2023
Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing Shuai Xiao Le Guo Zaifan Jiang Lei Lv Yuanbo Chen Jun Zhu Shuang Yang 68 21 0 02 Mar 2023
Adaptive Risk-Aware Bidding with Budget Constraint in Display Advertising Zhimeng Jiang Kaixiong Zhou Mi Zhang Rui Chen Helen Zhou Soo-Hyun Choi 39 3 0 06 Dec 2022
Real-time Bidding Strategy in Display Advertising: An Empirical Analysis Mengjuan Liu Zhengning Hu Zhi Lai Daiwei Zheng Xuyun Nie 31 2 0 30 Nov 2022
Sustainable Online Reinforcement Learning for Auto-bidding Zhiyu Mou Yusen Huo Rongquan Bai Mingzhou Xie Chuan Yu Jian Xu Bo Zheng OffRL OnRL 100 17 0 13 Oct 2022
BCRLSP: An Offline Reinforcement Learning Framework for Sequential Targeted Promotion Fanglin Chen Xiao Liu Bo Tang Feiyu Xiong Serim Hwang Guomian Zhuang OffRL 52 1 0 16 Jul 2022
Functional Optimization Reinforcement Learning for Real-Time Bidding Yining Lu Chang-Tien Lu Naina Bandyopadhyay M. Kumar Gaurav Gupta 48 1 0 25 Jun 2022
Impression Allocation and Policy Search in Display Advertising Di Wu Cheng Chen Xiujun Chen Junwei Pan Xun Yang Qing Tan Jian Xu Kuang-chih Lee 26 4 0 11 Mar 2022
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising Jun Chen Cheng Chen Huayue Zhang Qing Tan 37 2 0 24 Feb 2022
A Real-World Implementation of Unbiased Lift-based Bidding System Daisuke Moriwaki Yuta Hayakawa Akira Matsui Yuta Saito Isshu Munemasa Masashi Shibata 33 2 0 23 Feb 2022
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising Chao Wen Miao Xu Zhilin Zhang Zhenzhe Zheng Yuhui Wang ... Jian Xu Fan Wu Guihai Chen Xiaoqiang Zhu Bo Zheng 60 17 0 11 Jun 2021
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising Liyi Guo Junqi Jin Haoqi Zhang Zhenzhe Zheng Zhiye Yang ... Fan Wu Haiyang Xu Chuan Yu Yuning Jiang Xiaoqiang Zhu 61 12 0 25 May 2021
Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using Reinforcement Learning M. Tashman John Hoffman Jiayi Xie Feng Ye Atefeh Morsali Lee Winikor Rouzbeh Gerami OffRL 41 0 0 21 May 2021
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning Chao Du Zhifeng Gao Shuo Yuan Lining Gao Z. Li Yifan Zeng Xiaoqiang Zhu Jian Xu Kun Gai Kuang-chih Lee 96 18 0 25 Nov 2020
Towards Safe Policy Improvement for Non-Stationary MDPs Yash Chandak Scott M. Jordan Georgios Theocharous Martha White Philip S. Thomas OffRL 132 34 0 23 Oct 2020
Learning to Infer User Hidden States for Online Sequential Advertising Zhaoqing Peng Junqi Jin Lan Luo Yaodong Yang Rui Luo ... Chuan Yu Tiejian Luo Han Li Jian Xu Kun Gai OffRL 48 4 0 03 Sep 2020
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising Xiaotian Hao Zhaoqing Peng Yi-An Ma Guanlong Wang Junqi Jin ... Zhenzhe Zheng Chuan Yu Han Li Jian Xu Kun Gai 57 26 0 29 Jun 2020
MoTiAC: Multi-Objective Actor-Critics for Real-Time Bidding Haolin Zhou Chaoqi Yang Xiaofeng Gao Qiong Chen Gongshen Liu Guihai Chen 67 6 0 18 Feb 2020
DEAR: Deep Reinforcement Learning for Online Advertising Impression in Recommender Systems Xiangyu Zhao Changsheng Gu Haoshenglun Zhang Xiwang Yang Xiaobing Liu Jiliang Tang Hui Liu OffRL 81 102 0 09 Sep 2019
Deep reinforcement learning for search, recommendation, and online advertising: a survey Xiangyu Zhao Long Xia Jiliang Tang D. Yin OffRL 99 85 0 18 Dec 2018