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Budget Constrained Bidding by Model-free Reinforcement Learning in
  Display Advertising
v1v2v3v4v5v6 (latest)

Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising

23 February 2018
Di Wu
Xiujun Chen
Xun Yang
Hao Wang
Qing Tan
Xiaoxun Zhang
Jian Xu
Kun Gai
ArXiv (abs)PDFHTML

Papers citing "Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising"

29 / 29 papers shown
Title
Generative Auto-Bidding with Value-Guided Explorations
Generative Auto-Bidding with Value-Guided Explorations
Jingtong Gao
Yewen Li
Shuai Mao
Peng Jiang
Nan Jiang
...
Fei Pan
Peng Jiang
Kun Gai
Bo An
Xiangyu Zhao
OffRL
179
0
0
20 Apr 2025
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration
Siguang Huang
Yunli Wang
Lili Mou
Huayue Zhang
Ziru Xu
Chuan Yu
Bo Zheng
195
15
0
13 Mar 2025
Nash Equilibrium Constrained Auto-bidding With Bi-level Reinforcement Learning
Zhiyu Mou
Miao Xu
Rongquan Bai
Zhuoran Yang
Chuan Yu
Jian Xu
Bo Zheng
94
0
0
13 Mar 2025
RTBAgent: A LLM-based Agent System for Real-Time Bidding
RTBAgent: A LLM-based Agent System for Real-Time Bidding
Leng Cai
Junxuan He
Yongqian Li
Junjie Liang
Yuanping Lin
Ziming Quan
Yawen Zeng
Jin Xu
OffRL
203
2
0
02 Feb 2025
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games
Kefan Su
Yusen Huo
Zhilin Zhang
Shuai Dou
Chuan Yu
Jian Xu
Zongqing Lu
Bo Zheng
167
7
0
31 Dec 2024
Auto-bidding in real-time auctions via Oracle Imitation Learning (OIL)
Auto-bidding in real-time auctions via Oracle Imitation Learning (OIL)
Alberto Silvio Chiappa
Briti Gangopadhyay
Zhao Wang
Shingo Takamatsu
151
1
0
16 Dec 2024
Learning Adversarial MDPs with Stochastic Hard Constraints
Learning Adversarial MDPs with Stochastic Hard Constraints
Francesco Emanuele Stradi
Matteo Castiglioni
A. Marchesi
Nicola Gatti
210
7
0
06 Mar 2024
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation
  by Hierarchical Offline Deep Reinforcement Learning
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning
Hao Wang
Bo Tang
Chi Harold Liu
Shangqin Mao
Jiahong Zhou
Zipeng Dai
Yaqi Sun
Qianlong Xie
Xingxing Wang
Dong Wang
OffRL
65
3
0
29 Dec 2023
Marketing Budget Allocation with Offline Constrained Deep Reinforcement
  Learning
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning
Tianchi Cai
Jiyan Jiang
Wenpeng Zhang
Shiji Zhou
Xierui Song
Li Yu
Lihong Gu
Xiaodong Zeng
Jinjie Gu
Guannan Zhang
OffRL
54
3
0
06 Sep 2023
AdCraft: An Advanced Reinforcement Learning Benchmark Environment for
  Search Engine Marketing Optimization
AdCraft: An Advanced Reinforcement Learning Benchmark Environment for Search Engine Marketing Optimization
Maziar Gomrokchi
Owen Levin
Jeffrey Roach
Jonah White
OffRL
90
1
0
21 Jun 2023
Model-based Constrained MDP for Budget Allocation in Sequential
  Incentive Marketing
Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing
Shuai Xiao
Le Guo
Zaifan Jiang
Lei Lv
Yuanbo Chen
Jun Zhu
Shuang Yang
68
21
0
02 Mar 2023
Adaptive Risk-Aware Bidding with Budget Constraint in Display
  Advertising
Adaptive Risk-Aware Bidding with Budget Constraint in Display Advertising
Zhimeng Jiang
Kaixiong Zhou
Mi Zhang
Rui Chen
Helen Zhou
Soo-Hyun Choi
39
3
0
06 Dec 2022
Real-time Bidding Strategy in Display Advertising: An Empirical Analysis
Real-time Bidding Strategy in Display Advertising: An Empirical Analysis
Mengjuan Liu
Zhengning Hu
Zhi Lai
Daiwei Zheng
Xuyun Nie
31
2
0
30 Nov 2022
Sustainable Online Reinforcement Learning for Auto-bidding
Sustainable Online Reinforcement Learning for Auto-bidding
Zhiyu Mou
Yusen Huo
Rongquan Bai
Mingzhou Xie
Chuan Yu
Jian Xu
Bo Zheng
OffRLOnRL
100
17
0
13 Oct 2022
BCRLSP: An Offline Reinforcement Learning Framework for Sequential
  Targeted Promotion
BCRLSP: An Offline Reinforcement Learning Framework for Sequential Targeted Promotion
Fanglin Chen
Xiao Liu
Bo Tang
Feiyu Xiong
Serim Hwang
Guomian Zhuang
OffRL
52
1
0
16 Jul 2022
Functional Optimization Reinforcement Learning for Real-Time Bidding
Functional Optimization Reinforcement Learning for Real-Time Bidding
Yining Lu
Chang-Tien Lu
Naina Bandyopadhyay
M. Kumar
Gaurav Gupta
48
1
0
25 Jun 2022
Impression Allocation and Policy Search in Display Advertising
Impression Allocation and Policy Search in Display Advertising
Di Wu
Cheng Chen
Xiujun Chen
Junwei Pan
Xun Yang
Qing Tan
Jian Xu
Kuang-chih Lee
28
4
0
11 Mar 2022
A Unified Framework for Campaign Performance Forecasting in Online
  Display Advertising
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising
Jun Chen
Cheng Chen
Huayue Zhang
Qing Tan
37
2
0
24 Feb 2022
A Real-World Implementation of Unbiased Lift-based Bidding System
A Real-World Implementation of Unbiased Lift-based Bidding System
Daisuke Moriwaki
Yuta Hayakawa
Akira Matsui
Yuta Saito
Isshu Munemasa
Masashi Shibata
33
2
0
23 Feb 2022
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in
  Online Advertising
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising
Chao Wen
Miao Xu
Zhilin Zhang
Zhenzhe Zheng
Yuhui Wang
...
Jian Xu
Fan Wu
Guihai Chen
Xiaoqiang Zhu
Bo Zheng
60
17
0
11 Jun 2021
We Know What You Want: An Advertising Strategy Recommender System for
  Online Advertising
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising
Liyi Guo
Junqi Jin
Haoqi Zhang
Zhenzhe Zheng
Zhiye Yang
...
Fan Wu
Haiyang Xu
Chuan Yu
Yuning Jiang
Xiaoqiang Zhu
61
12
0
25 May 2021
Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using
  Reinforcement Learning
Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using Reinforcement Learning
M. Tashman
John Hoffman
Jiayi Xie
Feng Ye
Atefeh Morsali
Lee Winikor
Rouzbeh Gerami
OffRL
41
0
0
21 May 2021
Exploration in Online Advertising Systems with Deep Uncertainty-Aware
  Learning
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning
Chao Du
Zhifeng Gao
Shuo Yuan
Lining Gao
Z. Li
Yifan Zeng
Xiaoqiang Zhu
Jian Xu
Kun Gai
Kuang-chih Lee
96
18
0
25 Nov 2020
Towards Safe Policy Improvement for Non-Stationary MDPs
Towards Safe Policy Improvement for Non-Stationary MDPs
Yash Chandak
Scott M. Jordan
Georgios Theocharous
Martha White
Philip S. Thomas
OffRL
132
34
0
23 Oct 2020
Learning to Infer User Hidden States for Online Sequential Advertising
Learning to Infer User Hidden States for Online Sequential Advertising
Zhaoqing Peng
Junqi Jin
Lan Luo
Yaodong Yang
Rui Luo
...
Chuan Yu
Tiejian Luo
Han Li
Jian Xu
Kun Gai
OffRL
48
4
0
03 Sep 2020
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential
  Advertising
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising
Xiaotian Hao
Zhaoqing Peng
Yi-An Ma
Guanlong Wang
Junqi Jin
...
Zhenzhe Zheng
Chuan Yu
Han Li
Jian Xu
Kun Gai
57
26
0
29 Jun 2020
MoTiAC: Multi-Objective Actor-Critics for Real-Time Bidding
MoTiAC: Multi-Objective Actor-Critics for Real-Time Bidding
Haolin Zhou
Chaoqi Yang
Xiaofeng Gao
Qiong Chen
Gongshen Liu
Guihai Chen
67
6
0
18 Feb 2020
DEAR: Deep Reinforcement Learning for Online Advertising Impression in
  Recommender Systems
DEAR: Deep Reinforcement Learning for Online Advertising Impression in Recommender Systems
Xiangyu Zhao
Changsheng Gu
Haoshenglun Zhang
Xiwang Yang
Xiaobing Liu
Jiliang Tang
Hui Liu
OffRL
81
102
0
09 Sep 2019
Deep reinforcement learning for search, recommendation, and online
  advertising: a survey
Deep reinforcement learning for search, recommendation, and online advertising: a survey
Xiangyu Zhao
Long Xia
Jiliang Tang
D. Yin
OffRL
99
85
0
18 Dec 2018
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