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Heterogeneous Causal Learning for Effectiveness Optimization in User
  Marketing

Heterogeneous Causal Learning for Effectiveness Optimization in User Marketing

21 April 2020
Will Y. Zou
Shuyang Du
James Lee
Jan Pedersen
    CML
ArXiv (abs)PDFHTML

Papers citing "Heterogeneous Causal Learning for Effectiveness Optimization in User Marketing"

5 / 5 papers shown
End-to-End Cost-Effective Incentive Recommendation under Budget
  Constraint with Uplift Modeling
End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift ModelingACM Conference on Recommender Systems (RecSys), 2024
Zexu Sun
Hao Yang
Dugang Liu
Yunpeng Weng
Xing Tang
Xiuqiang He
OffRL
300
10
0
21 Aug 2024
Improve ROI with Causal Learning and Conformal Prediction
Improve ROI with Causal Learning and Conformal Prediction
Meng Ai
Zhuo Chen
Jibin Wang
Jing Shang
Tao Tao
Zhen Li
326
3
0
01 Jul 2024
An End-to-End Framework for Marketing Effectiveness Optimization under
  Budget Constraint
An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint
Ziang Yan
Shusen Wang
Guorui Zhou
Jingjian Lin
Peng Jiang
OffRL
173
10
0
09 Feb 2023
Adversarial Counterfactual Environment Model Learning
Adversarial Counterfactual Environment Model LearningNeural Information Processing Systems (NeurIPS), 2023
Xiong-Hui Chen
Yang Yu
Zhenghong Zhu
Zhihua Yu
Zhen-Yu Chen
...
Yinan Wu
Hongqiu Wu
Rongjun Qin
Rui Ding
Fangsheng Huang
CMLOffRL
283
17
0
10 Jun 2022
Audience Creation for Consumables -- Simple and Scalable Precision
  Merchandising for a Growing Marketplace
Audience Creation for Consumables -- Simple and Scalable Precision Merchandising for a Growing Marketplace
S. Shreyas
Harsh Maheshwari
A. Saha
S. Datta
Shashank Jain
Disha Makhija
Anuj Nagpal
Sneha Shukla
S. Suyash
82
0
0
17 Nov 2020
1
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