Heterogeneous Causal Learning for Effectiveness Optimization in User Marketing

21 April 2020

Papers citing "Heterogeneous Causal Learning for Effectiveness Optimization in User Marketing"

5 / 5 papers shown

Title
End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift Modeling Zexu Sun Hao Yang Dugang Liu Yunpeng Weng Xing Tang Xiuqiang He OffRL 46 2 0 21 Aug 2024
Improve ROI with Causal Learning and Conformal Prediction Meng Ai Zhuo Chen Jibin Wang Jing Shang Tao Tao Zhen Li 90 1 0 01 Jul 2024
An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint Ziang Yan Shusen Wang Guorui Zhou Jingjian Lin Peng Jiang OffRL 39 8 0 09 Feb 2023
Adversarial Counterfactual Environment Model Learning Xiong-Hui Chen Yang Yu Zhenghong Zhu Zhihua Yu Zhen-Yu Chen ... Yinan Wu Hongqiu Wu Rongjun Qin Rui Ding Fangsheng Huang CML OffRL 91 12 0 10 Jun 2022
Audience Creation for Consumables -- Simple and Scalable Precision Merchandising for a Growing Marketplace S. Shreyas Harsh Maheshwari A. Saha S. Datta Shashank Jain Disha Makhija Anuj Nagpal Sneha Shukla S. Suyash 11 0 0 17 Nov 2020