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CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution
Knowledge Discovery and Data Mining (KDD), 2021
21 December 2021
Di Yao
Chang Gong
Lei Zhang
Sheng Chen
Jingping Bi
CML
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Papers citing
"CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution"
5 / 5 papers shown
Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions
Information Processing & Management (IPM), 2025
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Yanwu Yang
Panyu Zhai
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01 Dec 2025
Beyond Last-Click: An Optimal Mechanism for Ad Attribution
Nan An
W. Li
Qi Qi
Changyuan Yu
L. Zhang
76
0
0
28 Nov 2025
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction
Sishuo Chen
Zhangming Chan
Xiang-Rong Sheng
Lei Zhang
Sheng Chen
Chenghuan Hou
Han Zhu
Jian Xu
Bo Zheng
149
4
0
21 Aug 2025
LiDDA: Data Driven Attribution at LinkedIn
John Bencina
Erkut Aykutlug
Yue Chen
Zerui Zhang
Stephanie Sorenson
Shao Tang
Changshuai Wei
292
2
0
14 May 2025
DCRMTA: Unbiased Causal Representation for Multi-touch Attribution
Jiaming Tang
CML
339
2
0
16 Jan 2024
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