Click-Through Rate Prediction in Online Advertising: A Literature Review

22 February 2022

Papers citing "Click-Through Rate Prediction in Online Advertising: A Literature Review"

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Title
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising Peinan Zhang Yusuke Sakai Masato Mita Hiroki Ouchi Taro Watanabe 34 0 0 12 Aug 2024
Learnable Embedding Sizes for Recommender Systems Siyi Liu Chen Gao Yihong Chen Depeng Jin Yong Li 44 70 0 19 Jan 2021
User Response Prediction in Online Advertising Zhabiz Gharibshah Xingquan Zhu OffRL 39 35 0 07 Jan 2021
Deep CTR Prediction in Display Advertising Junxuan Chen Baigui Sun Hao Li Hongtao Lu Xiansheng Hua 3DV 62 123 0 20 Sep 2016