An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint

9 February 2023

Papers citing "An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint"

5 / 5 papers shown

Title
Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization Hao Zhou Rongxiao Huang Shaoming Li Guibin Jiang Jiaqi Zheng Bing Cheng Wei Lin 35 1 0 18 Jul 2024
Improve ROI with Causal Learning and Conformal Prediction Meng Ai Zhuo Chen Jibin Wang Jing Shang Tao Tao Zhen Li 32 0 0 01 Jul 2024
Maximizing the Success Probability of Policy Allocations in Online Systems Artem Betlei Mariia Vladimirova Mehdi Sebbar Nicolas Urien Thibaud Rahier Benjamin Heymann OffRL 11 1 0 26 Dec 2023
Uplift Modeling: from Causal Inference to Personalization Felipe Moraes Hugo Manuel Proença A. Kornilova Javier Albert Dmitri Goldenberg CML 17 10 0 17 Aug 2023
Incremental Profit per Conversion: a Response Transformation for Uplift Modeling in E-Commerce Promotions Hugo Manuel Proença Felipe Moraes 16 1 0 23 Jun 2023