Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda

24 February 2023

Papers citing "Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda"

3 / 3 papers shown

Title
From Precision to Perception: User-Centred Evaluation of Keyword Extraction Algorithms for Internet-Scale Contextual Advertising Jingwen Cai Sara Leckner Johanna Björklund 36 0 0 30 Apr 2025
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching Huiran Li Yanwu Yang 12 9 0 19 Oct 2022
Click-Through Rate Prediction in Online Advertising: A Literature Review Yanwu Yang Panyu Zhai CML 3DV 45 94 0 22 Feb 2022