Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates

31 May 2023

Papers citing "Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates"

2 / 2 papers shown

Title
Click-Through Rate Prediction in Online Advertising: A Literature Review Yanwu Yang Panyu Zhai CML 3DV 42 94 0 22 Feb 2022
Deep CTR Prediction in Display Advertising Junxuan Chen Baigui Sun Hao Li Hongtao Lu Xiansheng Hua 3DV 69 128 0 20 Sep 2016