Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

21 September 2023

Papers citing "Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation"

4 / 4 papers shown

Title
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising Peinan Zhang Yusuke Sakai Masato Mita Hiroki Ouchi Taro Watanabe 52 0 0 12 Aug 2024
Can Large Language Models Be an Alternative to Human Evaluations? Cheng-Han Chiang Hung-yi Lee ALM LM&MA 224 572 0 03 May 2023
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning Penghui Wei Xuanhua Yang Shaoguo Liu Liang Wang Bo Zheng 44 12 0 18 May 2022
Training language models to follow instructions with human feedback Long Ouyang Jeff Wu Xu Jiang Diogo Almeida Carroll L. Wainwright ... Amanda Askell Peter Welinder Paul Christiano Jan Leike Ryan J. Lowe OSLM ALM 313 11,953 0 04 Mar 2022