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1902.01128
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A Unified Framework for Marketing Budget Allocation
4 February 2019
Kui Zhao
Junhao Hua
Ling Yan
Qi Zhang
Huan Xu
Cheng Yang
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Papers citing
"A Unified Framework for Marketing Budget Allocation"
26 / 26 papers shown
Bi-Level Decision-Focused Causal Learning for Large-Scale Marketing Optimization: Bridging Observational and Experimental Data
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Hao Zhou
Jiaqi Zheng
Guibin Jiang
Bing Cheng
Wei Lin
Guihai Chen
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172
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0
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SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce
Li Kong
Bingzhe Wang
Zhou Chen
Suhan Hu
Yuchao Ma
Qi Qi
Suoyuan Song
Bicheng Jin
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181
0
0
08 Aug 2025
ACQ: A Unified Framework for Automated Programmatic Creativity in Online Advertising
R. Wang
Kai Liu
Bingjie Li
Yu Rong
Qingpeng Cai
Fei Pan
Peng Jiang
347
0
0
09 Dec 2024
End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift Modeling
ACM Conference on Recommender Systems (RecSys), 2024
Zexu Sun
Hao Yang
Dugang Liu
Yunpeng Weng
Xing Tang
Xiuqiang He
OffRL
302
10
0
21 Aug 2024
Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization
Hao Zhou
Rongxiao Huang
Shaoming Li
Guibin Jiang
Jiaqi Zheng
Bing Cheng
Wei Lin
290
10
0
18 Jul 2024
Improve ROI with Causal Learning and Conformal Prediction
Meng Ai
Zhuo Chen
Jibin Wang
Jing Shang
Tao Tao
Zhen Li
326
3
0
01 Jul 2024
CausalMMM: Learning Causal Structure for Marketing Mix Modeling
Chang Gong
Di Yao
Lei Zhang
Sheng Chen
Wenbin Li
Yueyang Su
Jingping Bi
308
12
0
24 Jun 2024
Enhancing Monotonic Modeling with Spatio-Temporal Adaptive Awareness in Diverse Marketing
Bin Li
Jiayan Pei
Feiyang Xiao
Yifan Zhao
Zhixing Zhang
Diwei Liu
Hengxu He
Jia Jia
311
1
0
20 Jun 2024
Benchmarking for Deep Uplift Modeling in Online Marketing
Dugang Liu
Xing Tang
Yang Qiao
Miao Liu
Zexu Sun
Xiuqiang He
Zhong Ming
355
5
0
01 Jun 2024
Algorithmic Fairness: A Tolerance Perspective
Renqiang Luo
Tao Tang
Xiwei Xu
Jiaying Liu
Chengpei Xu
Leo Yu Zhang
Wei Xiang
Chengqi Zhang
FaML
314
2
0
26 Apr 2024
Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing
Yinqiu Huang
Shuli Wang
Min Gao
Xue Wei
Changhao Li
Chuan Luo
Yinhua Zhu
Xiong Xiao
Yi Luo
251
9
0
04 Feb 2024
Maximizing the Success Probability of Policy Allocations in Online Systems
Artem Betlei
Mariia Vladimirova
Mehdi Sebbar
Nicolas Urien
Thibaud Rahier
Benjamin Heymann
OffRL
191
5
0
26 Dec 2023
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning
Web Search and Data Mining (WSDM), 2023
Tianchi Cai
Jiyan Jiang
Wenpeng Zhang
Shiji Zhou
Xierui Song
Li Yu
Lihong Gu
Xiaodong Zeng
Jinjie Gu
Guannan Zhang
OffRL
215
13
0
06 Sep 2023
Uplift Modeling: from Causal Inference to Personalization
International Conference on Information and Knowledge Management (CIKM), 2023
Felipe Moraes
Hugo Manuel Proença
A. Kornilova
Javier Albert
Dmitri Goldenberg
CML
217
16
0
17 Aug 2023
Explicit Feature Interaction-aware Uplift Network for Online Marketing
Knowledge Discovery and Data Mining (KDD), 2023
Dugang Liu
Xing Tang
Han Gao
Fuyuan Lyu
Xiuqiang He
225
34
0
01 Jun 2023
An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint
Ziang Yan
Shusen Wang
Guorui Zhou
Jingjian Lin
Peng Jiang
OffRL
173
10
0
09 Feb 2023
Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing
AAAI Conference on Artificial Intelligence (AAAI), 2022
Hao Zhou
Shaoming Li
Guibin Jiang
Jiaqi Zheng
Dong Wang
243
33
0
28 Nov 2022
Personalized Promotion Decision Making Based on Direct and Enduring Effect Predictions
Jie Yang
Yilin Li
Deddy Jobson
101
5
0
23 Jul 2022
Device-Cloud Collaborative Recommendation via Meta Controller
Knowledge Discovery and Data Mining (KDD), 2022
Jiangchao Yao
Feng Wang
Xichen Ding
Shaohu Chen
Bo Han
Jingren Zhou
Hongxia Yang
294
22
0
07 Jul 2022
A Framework for Multi-stage Bonus Allocation in meal delivery Platform
Knowledge Discovery and Data Mining (KDD), 2022
Zhuolin Wu
Liwen Wang
F. Huang
Linjun Zhou
Yutong Song
...
Pengyu Nie
Hao Ren
Jinghua Hao
Renqing He
Zhizhao Sun
131
11
0
22 Feb 2022
LBCF: A Large-Scale Budget-Constrained Causal Forest Algorithm
The Web Conference (WWW), 2022
Meng Ai
Biao Li
Heyang Gong
Qingwei Yu
S. Xue
Yuan Zhang
Yunzhou Zhang
Peng Jiang
CML
OffRL
226
26
0
29 Jan 2022
Adversarial Learning for Incentive Optimization in Mobile Payment Marketing
International Conference on Information and Knowledge Management (CIKM), 2021
Xuanying Chen
Zhining Liu
Li Yu
Sen Li
Lihong Gu
Xiaodong Zeng
Yize Tan
Jinjie Gu
OffRL
131
6
0
28 Dec 2021
E-Commerce Promotions Personalization via Online Multiple-Choice Knapsack with Uplift Modeling
International Conference on Information and Knowledge Management (CIKM), 2021
Javier Albert
Dmitri Goldenberg
327
38
0
11 Aug 2021
Markdowns in E-Commerce Fresh Retail: A Counterfactual Prediction and Multi-Period Optimization Approach
Knowledge Discovery and Data Mining (KDD), 2021
Junhao Hua
Ling Yan
Huan Xu
Cheng Yang
273
23
0
18 May 2021
Audience Creation for Consumables -- Simple and Scalable Precision Merchandising for a Growing Marketplace
S. Shreyas
Harsh Maheshwari
A. Saha
S. Datta
Shashank Jain
Disha Makhija
Anuj Nagpal
Sneha Shukla
S. Suyash
82
0
0
17 Nov 2020
Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints
Dmitri Goldenberg
Javier Albert
Lucas Bernardi
PabloA . Estevez
305
41
0
14 Aug 2020
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