A Unified Framework for Marketing Budget Allocation

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A Unified Framework for Marketing Budget Allocation

4 February 2019

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Papers citing "A Unified Framework for Marketing Budget Allocation"

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Title
Enhancing Monotonic Modeling with Spatio-Temporal Adaptive Awareness in Diverse Marketing Bin Li Jiayan Pei Feiyang Xiao Yifan Zhao Zhixing Zhang Diwei Liu Hengxu He Jia Jia 74 0 0 20 Jun 2024
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning Tianchi Cai Jiyan Jiang Wenpeng Zhang Shiji Zhou Xierui Song Li Yu Lihong Gu Xiaodong Zeng Jinjie Gu Guannan Zhang OffRL 52 3 0 06 Sep 2023
Device-Cloud Collaborative Recommendation via Meta Controller Jiangchao Yao Feng Wang Xichen Ding Shaohu Chen Bo Han Jingren Zhou Hongxia Yang 104 18 0 07 Jul 2022
A Framework for Multi-stage Bonus Allocation in meal delivery Platform Zhuolin Wu Liwen Wang F. Huang Linjun Zhou Yutong Song ... Pengyu Nie Hao Ren Jinghua Hao Renqing He Zhizhao Sun 21 8 0 22 Feb 2022
LBCF: A Large-Scale Budget-Constrained Causal Forest Algorithm Meng Ai Biao Li Heyang Gong Qingwei Yu S. Xue Yuan Zhang Yunzhou Zhang Peng Jiang CML OffRL 51 19 0 29 Jan 2022
Adversarial Learning for Incentive Optimization in Mobile Payment Marketing Xuanying Chen Zhining Liu Li Yu Sen Li Lihong Gu Xiaodong Zeng Yize Tan Jinjie Gu OffRL 66 5 0 28 Dec 2021
Markdowns in E-Commerce Fresh Retail: A Counterfactual Prediction and Multi-Period Optimization Approach Junhao Hua Ling Yan Huan Xu Cheng Yang 51 17 0 18 May 2021
Audience Creation for Consumables -- Simple and Scalable Precision Merchandising for a Growing Marketplace S. Shreyas Harsh Maheshwari A. Saha S. Datta Shashank Jain Disha Makhija Anuj Nagpal Sneha Shukla S. Suyash 18 0 0 17 Nov 2020
Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints Dmitri Goldenberg Javier Albert Lucas Bernardi PabloA . Estevez 73 32 0 14 Aug 2020