Natural Language Generation for Advertising: A Survey

22 June 2023

Papers citing "Natural Language Generation for Advertising: A Survey"

8 / 8 papers shown

Title
DetectRL: Benchmarking LLM-Generated Text Detection in Real-World Scenarios Junchao Wu Runzhe Zhan Derek F. Wong Shu Yang Xinyi Yang Yulin Yuan Lidia S. Chao DeLMO 55 2 0 31 Oct 2024
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising Peinan Zhang Yusuke Sakai Masato Mita Hiroki Ouchi Taro Watanabe 52 0 0 12 Aug 2024
Cross-cultural Inspiration Detection and Analysis in Real and LLM-generated Social Media Data Oana Ignat Gayathri Ganesh Lakshmy Rada Mihalcea DeLMO 32 1 0 19 Apr 2024
A Survey on LLM-Generated Text Detection: Necessity, Methods, and Future Directions Junchao Wu Shu Yang Runzhe Zhan Yulin Yuan Derek F. Wong Lidia S. Chao DeLMO 24 23 0 23 Oct 2023
Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation Masato Mita Soichiro Murakami Akihiko Kato Peinan Zhang 21 2 0 21 Sep 2023
FAST: Improving Controllability for Text Generation with Feedback Aware Self-Training Junyi Chai Reid Pryzant Victor Ye Dong Konstantin Golobokov Chenguang Zhu Yi Liu 31 5 0 06 Oct 2022
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning Penghui Wei Xuanhua Yang Shaoguo Liu Liang Wang Bo Zheng 42 12 0 18 May 2022
Hallucinated but Factual! Inspecting the Factuality of Hallucinations in Abstractive Summarization Mengyao Cao Yue Dong Jackie C.K. Cheung HILM 175 145 0 30 Aug 2021